Wednesday, July 20, 2011

'Documentaries on 4 sponsored by Honda'

While I am waiting for this baby to make its appearance, I have to admit that I am clocking in quite a few hours of rest. Rest for me can be anything from sleeping (something I can't seem to manage to do much at night but doesn't bother me that much during the day), to watching a lot of TV while lying on the sofa (it is after all much more comfortable than sitting down!).
Of course, I love all things cooking and will watch quite a lot of that, but I also like watching documentaries. And Channel 4 now has a new series of documentaries on. Last year, the documentaries were sponsored by Honda, and the catch phrase: 'Documentaries on 4 sponsored by Honda' has become very familiar. Mr Foodie is the type of person that will get hooked on a catchphrase from an ad, or sponsor and we will hear it 10 to 15 times a day, until another one takes its place. Don't ask me if it drives me mad, it does.... 
This new round of Channel 4 documentaries is no different, it is sponsored again this year by Honda. The programs are being introduced by little Honda films, created by Wieden and Kennedy (W+K) London, all of which star a real life Honda user, but one that uses it in unusual or quirky ways. The first one of 4, currently on, has really caught my eye. It stars Philippa, who uses her Honda on her Alpaca farm in Oxfordshire (who knew you could breed Alpacas in the UK?). I can't wait to find out what the other 3 Honda users do with theirs!

 Throughout the year, Honda will be releasing a series of mini documentaries featuring some of their real life users, an online hub as well as the little spots used to introduced the Channel 4 documentaries. Each little spot contains a unique URL that gives you access to extra content online on the Honda hub website. You can also find a 'Take Part' section on the website, where you can leave your own story on how you use your Honda product in an unusual way. Wieden & Kennedy will chose their favourite and turn it into a final little mini documentary and ident that will be used on TV. So why don't you follow the links? Have a look at the documentaries, see how people use their Honda products. Could you use them that way? If so, why don't you take part and see if you can appear in your own little mini documentary and ident?

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